I thought you guys might find the following interesting:
*****
Cinemas fortunate enough to book George Lucas' Star Wars prequel will have
to abide by some strict rules - or else.
The film's distributor, Twentieth Century Fox, has warned theatre owners
that they will pay a penalty - possibly even have their prints confiscated -
if a litany of requirements is not met.
But salivating cinema owners itching for the news on who's got the showings,
are unlikely to balk at the strict rules. With the majority in the firm
belief that the film will be one of the biggest blockbusters of all time,
caving in to the demands will be only too easy if it ensures they get their
hands on the can.
Conditions for playing the picture include:
-The film must run in the largest auditorium in the complex and cannot move
to a smaller room for the minimum length of the run without permission from
Fox.
- Minimum runs are eight or 12 weeks - depending on the market - for
theatres that open the film on its May 19 release date. A four-week run is
available for theatres that start playing the film five weekends later, on
June 18.
- If an exhibitor commits to playing the film on two or three screens in a
multiplex, the film must stay on those screens for the minimum run as well.
- In competitive zones - where more than one exhibitor has theatres - the
film must play on at least three screens.
- Interlocking, which allows theatres to use one print to present a film on
two screens, is prohibited.
- Paid onscreen advertising is prohibited for the first two weeks.
- No more than eight minutes of trailers are to run before the film. (Fox
has attached 2-1/2 minutes of trailers to the beginning of the picture.).
- Theatres can begin playing the two-hour, 11-minute film at 12:01 a.m. on
May 19.
*****
So there you go.
Regards,
Richard
_______________________________________________________________________________
Disclaimer
This email is confidential and intended solely for the use of the individual to
whom it is addressed. Any views or opinions presented are solely those of the
author and do not necessarily represent those of the Azlan Group plc. If you
are not the intended recipient, be advised that you have received this email in
error and that any use, dissemination, forwarding, printing, or copying of this
email is strictly prohibited.
If you have received this email in error please notify the Azlan Group MIS
Helpdesk by telephone on 44 (0) 118 9894400.
*****
Cinemas fortunate enough to book George Lucas' Star Wars prequel will have
to abide by some strict rules - or else.
The film's distributor, Twentieth Century Fox, has warned theatre owners
that they will pay a penalty - possibly even have their prints confiscated -
if a litany of requirements is not met.
But salivating cinema owners itching for the news on who's got the showings,
are unlikely to balk at the strict rules. With the majority in the firm
belief that the film will be one of the biggest blockbusters of all time,
caving in to the demands will be only too easy if it ensures they get their
hands on the can.
Conditions for playing the picture include:
-The film must run in the largest auditorium in the complex and cannot move
to a smaller room for the minimum length of the run without permission from
Fox.
- Minimum runs are eight or 12 weeks - depending on the market - for
theatres that open the film on its May 19 release date. A four-week run is
available for theatres that start playing the film five weekends later, on
June 18.
- If an exhibitor commits to playing the film on two or three screens in a
multiplex, the film must stay on those screens for the minimum run as well.
- In competitive zones - where more than one exhibitor has theatres - the
film must play on at least three screens.
- Interlocking, which allows theatres to use one print to present a film on
two screens, is prohibited.
- Paid onscreen advertising is prohibited for the first two weeks.
- No more than eight minutes of trailers are to run before the film. (Fox
has attached 2-1/2 minutes of trailers to the beginning of the picture.).
- Theatres can begin playing the two-hour, 11-minute film at 12:01 a.m. on
May 19.
*****
So there you go.
Regards,
Richard
_______________________________________________________________________________
Disclaimer
This email is confidential and intended solely for the use of the individual to
whom it is addressed. Any views or opinions presented are solely those of the
author and do not necessarily represent those of the Azlan Group plc. If you
are not the intended recipient, be advised that you have received this email in
error and that any use, dissemination, forwarding, printing, or copying of this
email is strictly prohibited.
If you have received this email in error please notify the Azlan Group MIS
Helpdesk by telephone on 44 (0) 118 9894400.